PayPal's Honey Browser Extension Controversy: Allegations of Misleading Practices Surface

PayPal's Honey browser extension, renowned for its ability to uncover online coupons easily, is facing allegations of being a "scam" following accusations highlighted in a critical video by YouTuber MegaLag. The content creator claims that Honey is "stealing money from influencers."

The video delves into Honey's usage of last-click attribution, a common method in referral marketing that attributes the credit for a purchase to the entity owning the last affiliate cookie before the point of sale. According to MegaLag, Honey exploits this approach by replacing others' tracking cookies with its own during user interactions.

In response, PayPal has defended its practices, asserting that it adheres to "industry rules and practices" such as last-click attribution. Despite this, aggrieved content creators, who claim financial losses due to these practices, remain dissatisfied. Prominent YouTube channels like Legal Eagle and GamersNexus are among those taking legal action.

Here's a comprehensive look at the unfolding controversy and the ensuing discussions.