DJI Flip Launches: A Unique Foldable Drone at $439

Priced at $439, the DJI Flip promises to be an inviting entry into the world of drones for those who have not ventured into this space before. Designed to fold for easy carrying, it can be launched with a single button press from one's hand, offering enhanced photo and video quality compared to competitors in its price range.

Advanced Features and Design

In August, discussions arose around how DJI's rival Hover introduced a $349 flying camera that eliminated the need for joystick navigation. DJI responded with their $199 Neo and, expanding their lineup, the DJI Flip. Featuring improved camera quality and a quoted 31-minute battery life, the Flip offers users the ability to capture basic dronies, orbits, and follow-me shots. However, it does not support FPV (First-Person View) flying.

This new DJI model is notable for its stylistic innovation, resembling the Star Wars AT-AT walker and a penny-farthing bicycle when folded. A unique aspect of the Flip is that it automatically powers on upon unfolding, reducing the need for manual button presses. Its four spoke-filled propeller guards, a first for DJI's foldable drones, include an auto-braking feature and a forward-facing 3D infrared sensor to prevent damage during flights.

Camera Capabilities and Competitors

Though its image sensor is comparatively smaller than the 1.0-inch type on models like the Osmo Pocket 3, the Flip's 1/1.3-inch 4K60 sensor still impresses. Users can capture 2.7K vertical videos or 48-megapixel stills through a fast f/1.7 lens. Early tests showed that while not the industry leader, it performs commendably under good lighting conditions.

The Flip boasts a three-axis gimbal to ensure stability even on windy days, and supports professional-grade 10-bit D-Log M video recording. However, the Flip is pitted against other DJI drones that offer more features like full vertical shooting via a rotatable gimbal, possibly influencing discerning customers to await DJI's future releases.

The Flip's Market Position

"There are currently no plans to retire the Mini Series. The DJIFlip is a new entry-level drone series that will be offered alongside the DJI Neo and DJI Mini. Each of these drones is designed to meet the needs of different types of beginners," commented a DJI spokesperson.

Despite its larger frame, the Flip remains under the 249-gram limit, which helps it avoid certain regulatory burdens. However, size limitations mean it won't fit in typical pockets, yet it remains a significant player for beginners in the consumer drone market due to its feature set and pricing.

For drone enthusiasts seeking a broad view, the Flip lacks FPV headset compatibility, a feature appreciated by those looking to experience flight immersively. The basic package includes an RC-N3 joystick controller and launch modes using your mobile phone as a screen. There is also an extended $779 kit available, which includes a carrying case, three batteries, and an advanced controller.

The DJI Flip offers an interesting proposition for those entering the drone market but may face stiff competition from future models and updates in DJI's already robust lineup.